We all are aware of national news and local news. But for some, the term “hyper local news” is unfamiliar. This relatively new idea is a format in which news stories cover very particular regions local news and then use the platform as a means of local advertisement where small businesses can buy ad space. In my research, I discovered that Tampa and St. Petersburg both have several rival networks (Bay News 9, AOL, Fox Broadcasting) competing to charter this previously unexplored territory.

Some skeptics say that one of the downsides to hyperlocal news formats is that it is not profitable and many startups have struggled and relied on volunteers and generous donations to stay afloat. One hope of this “risky initiative” (http://www.netnewscheck.com/article/11234/gannett-tests-hyperlocal-model-in-tampa) is that it will drive consumers to online platforms where more ad revenue can be made.
The St. Petersburg Times even went as far as hiring a group of college students and local residents to “serve as citizen journalists” (http://www.tampabay.com/blogs/media/content/wtsp-ch-10-develop-hyperlocal-websites-part-national-program/2098015) but they unfortunately never gained any traction.
While the concept is still new and networks work out the kinks, optimists still project that this type of individualized news will inevitably gain traction and become a more personalized form of news that people can rely on.


Well in this post I will talk about my preparation leading up to the interview.